
Carmen MacDougall is the Founder and Managing Director of cma coaching and training.
Recognised as a leading NLP business coach and trainer for the virtual assistant industry in the UK, Europe and Australia, Carmen has a highly successful track record in helping others to follow their own entrepreneurial spirit.
She is also a trainer in professional development and a sought after motivational speaker.
Prior to establishing cma, Carmen excelled as a PA and office manager in the investment banking and legal sectors in the City (London) for over 11 years. Within three months of redundancy, Carmen had taken the plunge and created her own business, as a virtual assistant, and had built a thriving full-time business working with life coaches, which is still going strong today.
However, Carmen found herself being so inspired by the very coaches she was supporting, and having taken on a coach herself, she knew that her true life’s purpose was to enter the coaching world for herself , hence cma coaching & training was born. She has since devoted much of her career to expanding her professional development as a business and life coach, studying and then becoming a respected Neuro Linguistic Programming (NLP) practitioner and trainer.
By fully employing her coaching skills and her passion in supporting people to move beyond what they would ever have imagined possible, Carmen’s clients find her truly inspiring and motivating as they experience achieving their life-long dreams or breaking through their personal or business barriers.
“Carmen's listening skills, coupled with her professionalism and sound advice, have equipped me with the confidence I needed to proceed with my venture. Anyone requiring a guiding hand in their business would certainly benefit from Carmen's expertise - it was a pleasure listening to the ideas she had to share and I have no hesitation in recommending her.” S. Jalovaara.
Using her tools as a motivational and professional development speaker and trainer, and working closely with EUMA, Carmen works with people from PA to Manager, to sharpen their confidence, create the mindset to achieve their wildest potential or make the effective transition into a management role.
Having established herself as an expert in the VA coaching field, Carmen has been invited to work with the International Association of Virtual Assistants (IAVA) as their official VA Business Coach & Trainer.
She is truly a passionate pioneer for the VA industry and has just successfully launched the UK’s first ever National Virtual Assistant Conference & Awards Ceremony, which took place in Milton Keynes on 21st April 2007. She also launched her “What It Takes to be a Remarkable VA” at the beginning of 2007 and co-founded The VA Times, the premier online publication exclusively for the virtual assistance industry.
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